A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…
Brian Solis to Headline Vibe Martech Fest South Africa.
The ambit of marketing is constantly evolving. How can it power business growth? The marketing landscape of South Africa is changing. With 29% of the marketing budget allocated to marketing technology in 2021, there is a greater emphasis on marketing automation, efficiency and growth. And this is the time to decode Martech. While 2020 crammed decades of evolution into months, marketers who kept technology, consumer experience and data at the centre of their strategy ultimately not only survived but surged….
