Have you seen the popular HTC One TV commercial featuring Gary Oldman? Itās quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than āblah blah blahā throughout the entire commercial. Iām reminded of it because thatās the reaction I tend to have these days when I hear the words ābig data.ā Itās almost as if Iām transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
From the Big Screen to the Little Screen: The evolving relationship between TV and search
As a digital analyst, itās my job to study how technology disrupts business markets and models. As an aspiring social scientist, I also study technologyās impact on culture and behavior. These two worlds are colliding with increasing velocity as each day passes. One of the trends Iāve been following over the last several years is the relationship between TV, smartphones, tablets and PCs. Thereās no longer a doubt that we are becoming a society of multiscreeners. The reality is that…
