I came across a post that really smacked me in the face with a stinging sense of reality. You canāt help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change. Regarding the Social Media Release, it’s not social media. The Social Media Press Release still adheres to the antiquated notion that public relations means appealing to the…
PR in the Long Tail
In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.” Exactly. Who wants to hear from…
Thank You for Bringing Attention to the Need for Change
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.) Some bloggers āget it,ā others are forcing us to do a better job explaining what weāre actually doing, while some (and the people who read their blogs) completely miss the point. If anything, this conversation demonstrates why the blogosphere (and most importantly, people) will chew-up and spit-out traditional PR and corporate marketing types ā without thinking twice….
Enough Already: Getting the Social Media Release All Wrong
After spending a week writing āSocial Media Killed the Press Release Star,ā which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or letās just call it āan overhauledā) release WILL exist, people still donāt get it. Good friend, Stowe Boyd wrote an interesting post that Iām afraid is drawing the wrong kind of attention to an…
PR2.0 Ranked as One of the Top Marketing Blogs
With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0. It all started with Stumpetteās ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings. Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats…
Social Media Killed the Press Release Star
A New Year is upon us and I think Iāll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who āgot itā embraced it as their own, those who are just now learning about it are ānot gettingā it, and a few…
CES Welcomes Bloggers – Changes the Future of Event Marketing
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines ā and Iām not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finallyā¦a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…
Social Media is Not Dead
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps heās merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it āCrisis Blogging to Defeat a Meme.ā Open the Dialogue captures it with, āWhat strikes me most…
Microsoft PR Sparks a Blogstorm of Support and Outrage
Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I donāt necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0. Microsoftās…
Time Magazine, Web 2.0 and You
Nevermind Sacha Baron Cohenās ability to make us laugh while holding up a mirror to our ugliest traits, Al Goreās exposing platform to get millions inspired about environment, Sir Bonoās tireless work in Africa, Michael J. Foxās spotlight on stem cell politics, Time Magazineās person of the year this year is āyouā or āusā depending on how you look at it. Letās be clear. There is bottomless well of assholes around the world to spotlight and blame for the many…
