Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand ā the digital identity thatās established through the collection of digital…
Collecta Turns Internetās Ocean of Data into a River of Real Time Information
I’m blogging from the Real-Time Stream event in Redwood City, California organized by TechCrunch. I will share more of my thoughts and observations in a series of posts at a later time – there’s just so much too process in “real time.” Let’s just say that the future of search, streams and the concept of the “Now Web” is blindingly bright. One of the presenting companies here is Collecta, a new take on Web search, social aggregation, and real-time aggregation…..
The Decline of Traditional Advertising and the Rise of Social Media
Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing. More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services. Forrester analyst Shar VanBoskirk alerts marketing…
Unveiling the New Influencers
Traditional influence has followed a systematic top-down process of developing and pushing ācontrolledā messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns. Personality wasnāt absent in certain mediums, it was missing from day-to-day communications. For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted. It scaled very well over the years, until it didnāt… Unbeknown…
Top Media Outlets
Source While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects. BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly. Top 100 U.S. Daily Newspapers Rank,…
A Pictorial History of Twitter’s Rise to Pop Culture
Every now and then I discover something that is so captivating, that I have to stop what I’m working on to share it with everyone I know. This is one of them. For those veterans who continue to define Twitter’s role in how we communicate, share and learn, those who have recently made its acquaintance, and those just finding their stride, we all linked through common threads and context that pique our curiosity, stimulate our quest for adventure,Ā expand…
Social Media is Rife with Experts but Starved of Authorities
Perhaps Lewis Carroll was peering into the looking glass when he wrote āThrough the Looking Glass and What Alice Found There.ā In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other. Some suggest that the significance of Aliceās encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of…
Twitter Inspires a Dedicated and Thriving Startup Economy
Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics. At the same time, I’m confident that through our pioneering efforts and innovativeĀ developments, we also continue to amaze the team behind Twitter itself. As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be…
A Soliloquy: The Language of Social Media
Ā© Tyler E Nixon (This is a striking photograph) While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.” This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in…
How Tweet It Is: @DellOutlet Banks $2 Million on Twitter
Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight. Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence.Ā @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro…
