via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of all, I get to share them with you. I hope you find something that speaks to you and carries you into 2023 feeling inspired.” Educate…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…
Generation novel: How to engage the new post-pandemic customer
Following his keynote at ClickZ Experience, Brian Solis sat down with Elizabeth Roscoe to talk about Generation-Novel, the cross-generation psychographics segment of post-pandemic customers. The original interview is posted at ClickZ. Summary Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis very brand has a style guide and every…
The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis
The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they discuss how the role of the CMO is becoming more dynamic, strategic, and…
Salesforce Canada Explores the Future CMO with Seth Godin and Brian Solis
The Future CMO: Driving the Seamless Customer Experience, June 16 2021 – LINK The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they…
Will The Real Social Media Expert Please Stand Up?
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though. Think about how you approach marketing campaigns today and the picture will become a bit clearer. – You evaluate target demographics. – Develop strategic messages. – Conduct an audit or focus group. – Revise messages and fine-tune the plan. – Determine the broadcast mechanisms to push your content. – Go live. – Monitor the response. – Evaluate the…
