Writing for Senior Executive, Ryan Paugh listed the “10 Best Modern Marketing Books for Leaders & CMOs.” Lifescale: How to Live a More Creative, Productive, and Happy Life, made the list! Marketing today is more complex than ever. It’s no longer a linear journey from curiosity to conversion—customers interact with brands across multiple touchpoints, forming opinions long before they buy. The challenge for modern marketers? Understanding what makes customers not just purchase, but stay engaged, loyal, and excited to share…