Studying the impact of innovation on business and society

Tag: selfish

Marketing in the Selfish Economy

Marketing in the Selfish Economy

The future of marketing is incredibly selfish. It has to be. Weā€™re becoming a generation of accidental narcissists who want things our way, when and how we want it. But itā€™s not as bad as it sounds. Itā€™s just an inevitable effect of technologyā€™s impact on our lives. Itā€™s how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…