Studying the impact of innovation on business and society

Tag: rob hof

CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments

CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments

For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing. And location marketing means a lot more than optimizing content for location pages to be found in search results. This reality was underscored in a recent New York Times article, “Marketing in the Moments, to Reach Customers Online.” Written by Robert D. Hof, the story discusses a fundamental shift occurring in marketing. Instead of…