Studying the impact of innovation on business and society

Tag: rob cottingham

Customer Experience is the New Marketing and Customer Experiences are the New Brand

Customer Experience is the New Marketing and Customer Experiences are the New Brand

My friends Rob Cottingham, Gerard Francis CorbettĀ and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a severalĀ big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result,Ā we set out toĀ build upon these unfortunateĀ opportunities with a couple of pithy but poignant cartoonsĀ hoping toĀ spark a bigger dialogue….