The fast-food giant is trying an idea that Starbucks has already been successful with via Veronika Bondarenko, TheStreet. Digital-forward restaurants are some of the fast-food industry’s most controversial new developments — some see them as a way to cut the use of staff and speed up the ordering process while others describe them as too automated and soulless for their tastes. In the last year, chicken chain Wingstop launched what it called its “restaurant of the future” — a small…
QSRweb Article on Recent Rakuten Study of QSRs Features Quote from Brian Solis
Solis is quoted at the end of an article on QSRweb entitled “Study finds QSRs struggling to serve growing order-for-pickup audience. The piece begins with its premise: “As much as the restaurant world debates home delivery, it remains a fact that order-ahead, pickup-in-store sales are racing forward and now, a recently completed industry study by mobile commerce platform, Rakuten Ready, shows many brands are struggling to keep up.” The author reveals details of the study of 25 U.S. QSR,…
