PRWeek published two articles this week that I wanted to share with you… First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list. For the record thought, they added another year to my age before its time… 😉 Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public…
The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil
Expert Series: Louis Gray Source Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition. Almost nowhere else in business has the radical transformation…
May I Have Your Attention Please
I would like to take this moment to make an ambiguous announcement of sorts. While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon… In order to provide you with the most relevant and timely insight and perspective on the social economy, I’ve asked some good friends to stop…
I’d Like to Take a Moment
Credit: Tim Lloyd Photography You’ve probably noticed a few things different here… I’d like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months. Frederick Townes of W3 EDGE is the creative genius responsible for the new, stylish (and overdue) exterior here at PR 2.0. I’m very thankful for his help and artistry and I highly recommend Frederick and his team. W3 EDGE is a new media oriented creative agency providing…
Identifying and Connecting with Influencers
Source: Shutterstock I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications. Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement. Also, I should point out that my use of…
PR Does Not Stand for Press Release: Equalizing Spikes and Valleys
Source Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.” I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are…
In the Statusphere, A.D.D. Creates Opportunities for Collaboration and Education
Source It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week. The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content. Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say…
Humanizing Social Networks: Revealing the People Powering Social Media
Compete: Top 25 Social Networks Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing…
Are Blogs Losing Their Authority To The Statusphere?
What follows is the unedited Director’s Cut of my latest post on TechCrunch, “Are Blogs Losing Their Authority To The Statusphere?” My definition of Statusphere. Source Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally. As the leading blog directory and search engine, Technorati maintains a coveted Authority Index which is considered amongst bloggers as the benchmark for measuring their rank and selling their position within the blogosphere. Authority is defined…
Social Networks Now More Popular than Email; Facebook Surpasses MySpace
You heard that right…no matter how much time we sink into our inbox trying to keep up with all that barrage of never-ending mail, a new report sent over by Nielsen (thanks Sandra Parrelli) claims that Social networks and blogs are now the fourth most popular online activity today. The report, “Global Faces and Networked Places,” features data captured from December 2007 through December 2008 and reveals some very interesting statistics worth noting. Here’s are the highlights: Two-thirds of the…
