When I was in Portugal, I was asked to interview with Publico with Karla Pequenino. I wasn’t sure what we were going to talk about. But at the time, it turned out to be a precursor to something that wouldn’t just be near and dear to me, but to everyone around the world. The topic was digital activism vs. social slactivism aka “look at me! I care about this cause…but, I also care about views and likes!” The story was…
Brian Solis Is Quoted in a Publico Article About “Changing the World from your Smartphone”
Solis is mentioned in reference to a applications that are being created via a new trend of “microvolunteering,” a part of online volunteering, where people can access websites or install mobile apps to help, sporadically, in minutes. Solis is referred to as “one of the researchers who care about the trend of “slacktivism.” Translated from Portuguese, he says, “Shares and likes do not cause change by itself. We all believe we are triggering change because we say, do, or share…
