Source Through brevity there’s clarity. As marketers and communicators in the era of socialized media, we’re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach. Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language and forethought. It is the exchange of this richer dialog that flourishes through succinctness. This introspective and empathetic…
Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem. Media and communications professionals must stay connected and work together now…
Barack Obama, The Social Web, and the Future of User-Generated Government
What follows is the unedited version of my latest post for TechCrunch, “Is Obama Ready To Be a Two-Way President. Barack Obama’s flickr stream Where there’s victory, there’s also opportunity… America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future. This Presidential election was the first in 50 years, in which there was no incumbent President or Vice President…
Al Gore on the Social Revolution for Change
While several posts have emerged recently crediting Social Networks (Social Media) with Obama’s victory, I’d like to inject another element into the discussion – people, sociology, and the communities and tools that bind them, us, together. Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to create, discover, inspire and share together…nothing less, nothing more. I attended the Web 2.0 Summit in San Francisco and we…
In the Social Web, We Are All Brand Managers
Source Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world. Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive…
Where the Streets Have Names: Learning from Bono’s Facebook Dilemma
Source What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge. According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook. The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile. Jane Smith (name changed for purposes of this…
The State of Social Media 2008
Source I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it…
Coming Soon: Putting the Public Back in Public Relations
I’m extremely happy to announce that I just submitted the last chapter for my upcoming book with co-author Deirdre Breakenridge, someone for whom I have great respect and admiration. The book is already in production and we still have a few bits of final editing and tweaking ahead of us. We’ll follow up to let you know more once we have the final timeline available. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business…
The Socialization of Your Personal Brand – TOC
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online. Your digital identity defines who you are…
The Socialization of Your Personal Brand – Part III
Source Part three of a three-part series… Your Brand vs. the Brands You Represent Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent. As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will…
