“People expect businesses to design a thoughtful mobile experience that helps them go through their journey. They want businesses to understand their intent and design content, paths, and outcomes that align with the context of each moment of truth. They don’t want generic click paths, 1990s websites, marketing-speak, gimmicks, or friction.”
BFM Business: Paris, Terre D’accueil Privilégiée Des Centres D’innovation
L’ancien PDG de Cisco John Chambers et le ministre de l’Économie Emmanuel Macron lors de l’inauguration, par vidéoconférence, du Paris Cisco Innovation Research Lab, le 8 octobre 2015. – AFP – Patrick Kovarik by: Adeline Raynal, BFM Business (Excerpt) Un rapport récemment publié montre combien Paris a progressé depuis quelques années en matière d’accueil de l’innovation. L’ambition portée depuis deux ans par Axelle Lemaire pour faire briller la France sur le terrain de l’innovation portera-t-elle ses fruits? La capitale française a…
Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis
Brian Solis en el evento. Fuente: Agencia Evoca by: Ignacio G.R. Gavilán, Blue Chip El pasado Viernes 27 tuve la oportunidad de asistir en el Centro de Innovación del BBVA a una jornada organizada por la unidad de Digital Business de Oracle donde se presentó el concepto de Enterprise as a Service (EaaS) del que hablaremos en un próximo post. Uno de los ponentes, probablemente el de más renombre internacional, fue Brian Solis, quien llevó a cabo una ponencia titulada ‘Innovations…
.ME: 5 Quotes From Brian Solis’s Keynote We Can All Get Inspired By
In his keynote, Brian noted that you need to view the people to whom you’re marketing as you view yourself. These people are real people, and aren’t just random clicks, and treating them as such can lead you to great business success.
Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation
We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organisation. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened through changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more.
PostBeyond: 5 Questions on Digital Transformation with Brian Solis
When you invest in technology and expertise for reasons other than being competitive, it shifts the perception and definition of success. This shift in perspective shifts even to what it means to “work.” It gives way for a new culture that’s entirely human-centered.
BBVA Innovation Center: The Human Dimension Of Digital Transformation
by: BBVA Innovation Center Brian Solis underlines the keys to the digital transformation process that most companies are undergoing, in his interview at BBVA Innovation Center. Digital transformation is the innovation of a business model, its processes and the technologies it implements. “It is digital but at the same time it has an important human element” stresses Brian Solis, leading analyst at Altimeter Group. This is what Solis dubs “the human dimension” of digital transformation. The innovation involved in this process…
Pega: Building a Brand Through Intelligent Interaction
Customer expectations are sky-rocketing, and brands are being forced to compete on the basis of the experiences they enable. Ignoring these rapidly increasing expectations might not immediately damage customer relationships, but over time, customers will disengage and move on.
.ME: Interview with Brian Solis On What It Takes to Create Exceptional Customer Experience
An exceptional customer experience is starting with understanding what a customer experience is. Too many people that work in this field look at customer experience from their point of view; so it means that these are the technologies we need, these are the systems and processes we need, these are the groups that handle the experiences that people have, but there is no one person who necessarily owns customer experience. The customer owns customer experience.
MyCustomer: Brian Solis On How To Identify Your Moments Of Truth
“When we look at the customer journey, at present, we do so in a very linear way, and we distribute responsibility for that customer journey to different groups in charge of managing different aspects,” says Solis. “We give them budget, we give them personnel and we give them different metrics to try and optimise each component.
“But in a world where the customer journey is becoming increasingly non-linear, we can paint a much more accurate picture of how digital customers are interacting in different ‘moments’, be it before, during or after a transaction. We can ascertain how customers are making decisions, and we’re able to establish how to improve each of these moments of truth, and more importantly, how to connect the dots between them.”
