Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the second post running today at Technosailor. Question #2 – What does the concept of “brand” mean to you and how do you see the concept of brand protection (or the concept of “open source brand”, so to speak) being transformed in the internet…
PR Roundtable Discussion: The Challenge of Social Media
Aaron Brazell, Director of Technology at b5media has lined up a handful of respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It will be a five part series with the first running today at Technosailor. Question #1 – What do you think the biggest challenge is for the Public Relations industry to fully embrace social media? Brian Solis: What if we asked the question this way, “Should the PR industry participate…
Dear Chris Anderson, an Open Letter to Make Things Right
Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations. Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it….
Further Defining Social Media Releases
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.” His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases,…
The New Rules for Breaking News, Robert Scoble Should be in PR
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists. Good friend Robert Scoble recently discussed the subject of blogger relations, embargoes and the process of news and launches in tech PR. Scoble, for those who may or may not know, is probably the one of the…
Building a Bridge Between Your Story, Bloggers, and People – Part II
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess. Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn’t work, hire anyone who blogs – regardless of industry and communications…
Link Love for Sept. 24, 2007
What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign. The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy. Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly. Social Media: Evolution to Execution – Excellent discussion…
Conversational Marketing Versus Market Conversations
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…
Link Love for September 19, 2007
Truth and Transparency and the Pursuit of Happiness – Brian Blank talks about the need for companies to participate transparently in the new world of social media without applying old school tactics to the process. Analysts of social media – A list of the top analysts covering social media Top 50 analyst bloggers – A ranking of the top analysts who actively blog NxE’s Fifty Most Influential Bloggers – There are literally millions of bloggers out there, each of them…
Lifestreams Channel Online Activity, Creating Rivers of Relevance
Lifestreams are back in the spotlight again thanks to the most recent meme started by Steve Rubel, except this time, the popularity of flow, aka presence applications, such as Twitter, Pownce, Jaiku, and Tumblr is much greater and expansive than the last time the topic circulated the blogosphere. As the idea starts to move along the bell curve, people are realizing the potential for aggregating information and broadcasting a focused channel of relevant content – on both sides of the…
