One of the most difficult tasks that I face when discussing Engage is the dance I perform between author and promoter. The balance is never clear, but intention is what I hope speaks volumes. Engage is a handbook for anyone working in new media. For executives, it will help you lead transformation. For champions, it provides you with the insight to win support. For business owners, it empowers you to compete for attention and customers and expand your footprint. The…
Facebook and the Reality of Your Online Content
Shot at SXSWi 2008 A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy. So, why is everyone upset? When you read the new ToS,…
Social Networks Grow Up: More Adults Connecting Online
(cc) Brian Solis As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing. PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships. Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is…
The Socialization of Your Personal Brand – TOC
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online. Your digital identity defines who you are…
The Socialization of Your Personal Brand – Part III
Source Part three of a three-part series… Your Brand vs. the Brands You Represent Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent. As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will…
The Socialization of Your Personal Brand – Part II
Source Part two of a three-part series… Defining Your Online Persona The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio. In the…
The Socialization of Your Personal Brand – Part I
Source In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It’s only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation. Your digital…
The Art of Conversation – It’s About Listening Not Marketing
Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: – New media pioneers and practitioners who defend and evangelize the art of conversations because they’re investing in people and their feedback and have the experience to showcase value and ROI. – Social Media marketers who embrace social tools and promote their use in corporate/brand marketing and Public Relations, learning in…
The Art of Conversation – Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies. We’re excited, and maybe even obsessed, by the tools. We frantically rush from service to service in an exhausting attempt to keep up with our peers, fearing that we may…
The Essential Guide to Social Media – A Free eBook
I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to…
