You don’t know shit from Shinola. Ever heard that saying before? ThisĀ World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and…
Exploring the Fifth and Sixth P of Marketing
For years Iāve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of āPsā and whether or not theyāre still relevant. I suppose thatās a debate for another time. Instead, Iād like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy. Truth be told,…