The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business. Twitter has undergone nothing short of a complete redesign…again. The new experience offers a much needed simplification. After all,…
BrandWeek Runs My First Article: You Are the Online Brand in 2008
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, itâs a new year. And no, this isnât another âTop trends for 2008â piece. For the last 12 years, youâve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to âengageâ brands, and the people behind them, in the âconversation.â Well,…
