2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience. I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well. Whether you’re in technology or not, there are some very important movements taking place in the…
Social Media Killed the Press Release Star
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…
Social Media Club Forms Working Group to Develop New Standard for Press Release
On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world. The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The…
Six Degrees of Social Media
Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases. This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets. Some of the most influential, smart, and visionary people are already on board, including: Chris Heuer, Social Media…
YouSendIt – IGetIt – An easy way to send large files online
Last month at STIRR, I was introduced to YouSendIt, “the leader in file delivery.” It’s an interesting service that allows anyone to send large files, securely, to contacts through email, bypassing any filters or limits set in place by admins on other side of the firewall. For a couple of years, I’ve used a similar service from Dropload – basically, when I needed to send files in excess of 5-10MB. According to Dropload’s site, it is a place for you…
New Media Release NMRCast #6
I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #6 – Business Wire Joins the Group is available online here. Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement. Participants: Chris Heuer, Brian Solis, Shel Holtz. In This Edition: New Media Release wiki Google…
NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template
Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast. The NMRCast #5: “The Content Episode,” is available online here. In This Edition: New Media Release wiki Free Josh Wolf wiki XPRL working group website Google Groups mailing list for New Media Release discussion (please join!) Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the…
