On December 1st, 2009 PRNews hosted its 2009 PR Awards honoring those who have made a substantial and resonating impact in the world of new and evolving Public Relations. According to the latest issue that details the awards as well as the winners: Much like corporate America, PR is undergoing a sea change in how it does business. As traditional media shrinks and online/social media grows, a new breed of PR professionals is coming into its own. And although the…