Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast. The NMRCast #5: “The Content Episode,” is available online here. In This Edition: New Media Release wiki Free Josh Wolf wiki XPRL working group website Google Groups mailing list for New Media Release discussion (please join!) Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the…
Social Media Leads the Way – Blogs as Important as Traditional Media
Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions. According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out: o How much time they spend searching and reading info for their job: 12 hours per week. o Where they search and read that info “The…
NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template
Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher. The NMRCast #4: Press releases SEO & role of XML schemas, is available online here. Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization…
Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective
If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Let’s just assume that everyone here understands the history behind…
August Silicon Valley New Tech Meetup
I attended the Silicon Valley NewTech meetup this week at the new DLA Piper Rudnick Gray Gary offices in “East” Palo Alto. Part of the new batch of technology networking events, SVNT spotlights new and and cool tech and Web 2.0 companies for an audience comprised of programmers, VCs, engineers, CxOs, VPs, and marketing professionals. The event was founded by Vincent Lauria, VP of Products for Meetro, a location-aware IM client. A recent transplant from NY, he is also the…
My Article on Blogger Relations Posted on Forward Moving Today
Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article. Enjoy… Please vote at NewPR!…
On Air with "For Immediate Release" Regarding New Press Release Template
On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/ The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as…
Stirr Mixer 1.4 Wrap-up – An event worthy of your time
Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up. The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:…
Climbing the Corporate Marketing Ladder of Success
Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing! Ahhhhhh, the sweet life. One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you…
Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago. Let’s, for the sake of editorial continuity, agree that blogs are…
