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Tag: pr

A Soliloquy: The Language of Social Media

© Tyler E Nixon (This is a striking photograph) While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.” This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in…

How Tweet It Is: @DellOutlet Banks $2 Million on Twitter

Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight. Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence.  @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro…

The State of PR, Marketing, and Communications: You are the Future

This post is long. If you prefer a Word or PDF version, please click here to download. Please take your time…Read it. Breathe it in. Live the change you wish to see. If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.” Source Modern Public Relations was born in the early 1900s, although history traces the its roots and origins of practice back to the 17th century. Two…

Reviving the Traditional Press Release

Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as well as adapt…

Significant

Credit I’ve just returned from Next09 in Hamburg and Disruptive Media in Stockholm where I’ve unveiled my new focus for what just may serve as the foundation for one of the next two books I hope to write. As we are tempted by social networks and the kinship of new friends, followers, and fans, we intentionally or inadvertently, create a new era of personal recognition and attention that extracts an unconditioned human response and consequently shapes an unpredictable personality and…

The Art and Science of Blogger Relations – Updated eBook

I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…

In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR

What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.” Credit: Daniel Y. Go Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for facilitating information between companies…

Sarah Lacy on Putting the Public Back in Public Relations

Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision. She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.” Lacy has been a reporter in Silicon Valley for a decade, covering everything from the tiniest startups to the largest public…

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…

Online Reputation and Brand Management Starts with Identity

As I’ve written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however, identity is often an afterthought by most companies. Knowem is a new service that help businesses take a proactive step to securing their brand and product…

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