Studying the impact of innovation on business and society

Tag: phil+gomes

Social Media Killed the Press Release Star

A New Year is upon us and I think Iā€™ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who ā€œgot itā€ embraced it as their own, those who are just now learning about it are ā€œnot gettingā€ it, and a few…