Studying the impact of innovation on business and society

Tag: personalized customer experiences

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called ā€œAI Marketing: What does the future hold? Its subtitle captures the subject’s view that ā€œartificial intelligence will bring personalized experiences to life.ā€ Alford says of Solis: ā€œHe is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.ā€ Some key excerpts from Solis: ā€œAI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…