Solis received a mention in a Forbes article by contributor Jia Wertz entitled, āAuthentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying. Towards the end of a section of the article called āAccess to Information,ā Wertz writes, āSwiping or tapping to the nearest competitor…
