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Tag: Online shoppers

Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy

Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy

  Solis received a mention in a Forbes article by contributor Jia Wertz entitled, “Authentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying. Towards the end of a section of the article called “Access to Information,” Wertz writes, “Swiping or tapping to the nearest competitor…