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Tag: NMR

The Social Bookmarking Faceoff and its Effects on PR

Hats off to Paul over at StarkedSF for this tip. An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others. I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how…

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template. Read about it at Social Media Club. Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,

New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases. NMRCast #7 – “Real-world implementations” is available online here….

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…

New Media Release NMRCast #6

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #6 – Business Wire Joins the Group is available online here. Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement. Participants: Chris Heuer, Brian Solis, Shel Holtz. In This Edition: New Media Release wiki Google…

NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast. The NMRCast #5: “The Content Episode,” is available online here. In This Edition: New Media Release wiki Free Josh Wolf wiki XPRL working group website Google Groups mailing list for New Media Release discussion (please join!) Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the…

NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher. The NMRCast #4: Press releases SEO & role of XML schemas, is available online here. Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization…

On Air with "For Immediate Release" Regarding New Press Release Template

On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/ The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as…