As social media moves from the edge to the center of adoption and practice, the future of marketing hinges on the ability for brands to evolve from the broadcasting of one-to-many sales and marketing messages to an authentic media company that creates and publishes meaningful and timely content. In Part 1, we examined the idea that every company is a media company: EC=MC, the various forms of pervasive media in the social Web, the need for editorial calendars, and how…
Top Media Outlets
Source While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects. BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly. Top 100 U.S. Daily Newspapers Rank,…
Growth for Newspapers Online? Yes and No
Source Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%. Here’s the breakdown: NYTimes.com Dec 07 (000): 17,1777 Dec 08 (000): 18,187 Percentage Change: 16 USATODAY.com Dec 07 (000): 9,939 Dec 08 (000): 11,420 Percentage Change: 15 WashingtonPost.com Dec 07 (000): 8.478 Dec 08 (000): 9,470 Percentage Change: 12 LA Times Dec 07 (000): 4,607 Dec 08…
Newspapers are Old News
Credit As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news. According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up…
Extra Extra, Read All About It! Newspapers Respond to the Social Web
Source Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you… Every year, The Bivings Group, analyzes how and to what extent America’s largest newspapers are embracing the Web. With Social Media opening the flood gates for innovation in online content creation and distribution, newspapers are…
Social Media Continues to Rival Traditional Media
As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down – forcing layoffs across the country. The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visitors in the first quarter, up about 12 percent over the same…
