In an article on Apple News that originally appeared on the Quora site, Solis explains āFive Easy Ways to Improve Your Productivity.ā He starts by recounting the story that led to his writing of Lifescale. The advice he says has helped boost his productivity dramatically is: Work in Sprints. He writes, āItās impossible to go from being easily distracted to suddenly having complete concentration all day long. You canāt fix this problem cold turkey. Instead, itās best to take incremental…
Your Brand: The Next Media Company – Become A Content Organization
Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping todayās digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. Thereās no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…
TNN (Twitter News Network) Trumps CNN….Again
Like many, I found myself gripped by the real-time reports that poured in on the evening of April 19th…Boston Police were in close pursuit of the second Boston Marathon bombing suspect. Up to this point, I mostly followed the story via @CNN and CNNLive. I noticed however, that some of the most interesting updates were shared via Twitter directly by the Boston Police (@Boston_Police). As police surrounded the second suspect while he hid in a recreational boat in the backyard…
The Force Behind Successful Brand Journalism
Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yodaās insistence that we ādo, or do not. There is no try,ā to brand journalism does not apply. When it comes to brand journalism the instruction should be āTry. There is no do or do not.ā In fact, since April, 2010, when we transformed www.boeing.com into a brand journalism platform, weāve been all about…
This just in…News no longer breaks, it Tweets
Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN – the Twitter News Network. And, because of us, we have set a foundation for which news media can more effectively track, check, and report…
Twitter Isnāt Journalism, Or Is It? Perhaps It’s the Wrong Question to Ask
I was asked to enter the Bloomberg BusinessWeek Debate Room to make the case “for” Twitter as a platform for journalism – at least that’s how I interpreted it. On the other side, ScribbleLive CEO Michael De Monte debates why it is “for the birds.” But before we get too far down the path, let’s frame the discussion. The original debate topic posed by BusinessWeek, “Twitter Isnāt Journalism, Or Is It?” is a bit misleadingĀ and honestly, I think it’s…
Best of 2010: Katie Couric on the Importance of Social Media
The last post in the “Best of 2010” series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC and correspondent for 60 MINUTES. Katie Couric is every…
(R)evolution: Katie Couric on Fact-First Journalism and Digital Identity
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer. Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs. In Part 2 of…
(R)evolution: Katie Couric on Social Media and Real-Time Journalism
As as I say at the beginning of this interview, I don’t even know where to begin, so let’s just go ahead and jump right in. In a special three-part series, I’m joined by none other than Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, correspondent for 60 MINUTES and anchor of CBS News primetime specials. When the CBS EVENING NEWS WITH KATIE COURIC debuted on September 5, 2006, Couric became the first female…
(R)evolution: CBSNews.com Editor-in-Chief Dan Farber on the Future of News
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In a world where news no longer breaks, it Tweets, information finds us, because we expect it to. Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a…
