I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #8 is available online here. Participants: Chris Heuer, Brian Solis, Shel Holtz. Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material…
1 Afternoon, 2 Understand Social Media – Palo Alto, 10/23
When I heard that Chris Heuer, Tom Foremski, and Giovanni Rodriguez wanted to put together a local event to help communications professionals “get” social media, I had to jump in. Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world. Aside from individual blogs, clubs, working groups, and soapboxing, the team has organized an…
Listed Over at Lee Odden’s Online Marketing Blog
Many thanks to Lee Odden over at Top Rank Online Marketing for listing a couple of my articles in his guide to Blogger Relations 101. It’s a great post and definitely worth reading. I’ve been writing a series that explores how to target, reach and measure blogger relations over at Forward Moving. I’m already at article #4, out of maybe 5 or 6. Truth is that it could be a book, but really, it doesn’t need to be. I hope…
The Social Bookmarking Faceoff and its Effects on PR
Hats off to Paul over at StarkedSF for this tip. An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others. I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how…
Auburn University’s Robert French Develops New Process for Social Media Press Releases
I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template. Read about it at Social Media Club. Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,
New Media Release NMRCast #7
I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases. NMRCast #7 – “Real-world implementations” is available online here….
Social Media News Releases
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…
