In an article called “Could Your Business Die from Digital Darwinism: Brian Solis Reveals,” Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, “We’re seeing businesses incorporate new technology into the organization, but it’s not just a technology solution….
Brian Solis Defines “Digital Marketing Transformation” In The Financial Brand Article On Digital Challenges For Financial Marketer
Solis’ definition of “digital marketing transformation” is used as a foundational element in an article titled “4 Digital Challenges Financial Marketers Must Overcome Immediately” by Jim Marous, Co-Publisher of The Financial Brand and owner/publisher of the Digital Banking Report. Marous prefaces the Solis reference by writing, “Most challenges revolve around the digital marketing transformation that is occurring in the banking industry. While some organizations have embraced the changes required, many more organizations struggle with many of the components of…
