In an article called āCould Your Business Die from Digital Darwinism: Brian Solis Reveals,ā Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, āWeāre seeing businesses incorporate new technology into the organization, but itās not just a technology solution….