Studying the impact of innovation on business and society

Tag: multiscreen

New Digital Influencers: The Coming Youthquake

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, Whatā€™s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, thereā€™s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. Thatā€™s always the case, but what we donā€™t yet fully appreciate is just how different young adults think today. We…

We are now a society of multi-taskers and multi-screeners

We are now a society of multi-taskers and multi-screeners

We are a nation of multi-taskers. As you read this, youā€™re either doing something else, or this is the ā€œsomething elseā€ youā€™re doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, weā€™re also multi-screeners. Whether itā€™s a smartphone, tablet, PC/laptop, TV or something other device, weā€™re consuming, creating, and curating content across multiple devices, often at the same time. It seems that weā€™re rewiring our brains simply by how we…