Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing. More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services. Forrester analyst Shar VanBoskirk alerts marketing…
Top iPhone Applications for PR and Marketing Professionals
The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality. Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe…
Office 2.0 Conference: Mobility & Productivity
Ismael Ghalimi invited me to be part of the Office 2.0 team and I was more than happy to jump onboard. Ismael is a visionary and is helping to change the way companies think about next generation office applications and workflow. I’ve been deeply immersed in the Office 2.0 landscape, experimenting and documenting my experience with new and emerging technology and tools. I’m joining two reigning authorities on the subject, Marc Orchant and Oliver Starr, on the Mobility & Productivity…
