Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. âMobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectationsâŠnot just devices. Mobile signals feed a new âdata as a serviceâ model where marketing aligns with business functions to drive unified performance and growth.â