Studying the impact of innovation on business and society

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Active Listening on the Social Web; It’s Overrated

by Michael Brito Getty Images Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should ā€œfocus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.ā€ These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation. Take for example, this brief illustration. A man gets…