“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
“If you think of the wine and beer industries, many labels look the same — same shape, same back label, even similar websites,” Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isn’t enough. “The word ‘brand’ means there’s something behind it that becomes relatable and shareable, and that takes some work,” he explained. “A great product is not going to be enjoyed if people don’t buy it and talk about it.”
Cominmag: Brian Solis À Lift
Tout va passer par l’émotion que l’on aura susciter », relève ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils n’oublient pas l’impression que vous leur avez laissé. Vous pouvez avoir conçu le meilleur site, inventé les produits les plus performants, cela n’aura que peu d’impact s’ils n’expriment rien pour eux. »
C’est ce qu’il démontre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centré sur l’humain.
The Huffington Post: 20 Brian Solis’ Gems Of Wisdom Amid Gems Of Montenegro
You are early adopters. What takes to reach you now is different than yesterday. We are all in control of experiences we have.
Top Rank Marketing: Learn How to Take Your Digital Advertising Strategy Mobile
“Someone has to take the lead in bringing mobile to the forefront of digital design. Investing in a mobile program just to check the box is no longer good enough. The reality is that mobile is now the first screen.”
Learning with ‘e’s: Inventing The Future
Brian Solis drew on the seminal work of Clayton Christensen, whose model of technology adoption is widely applied in industry. Disruptive innovation, the seemingly uncomfortable process that arises when new technology or ideas are introduced into a conservative environment, is generally unwelcome to many in the business world. We like certainty and abhor change. Yet disruptive innovation is actually an opportunity for creativity and problem solving in organisations, says Solis.
LinkedIn’s The Sophisticated Marketer’s Podcast: Brian Solis on Experiential Marketing
To see how marketers can borrow some of that Disney magic for themselves, I went straight to the experiential marketing man himself: Brian Solis. Brian is a Principal Analyst at Altimeter Group, a LinkedIn Influencer, and a guy with some very, very big ideas for the future of marketing.
LinkedIn.com: Marketing Book Worth a Look, ‘X: The Experience When Business Meets Design’ by Brian Solis
“Everyone wants great experiences in their life. In business, great experiences are the one thing that’s often missing. Customers aren’t always happy, especially those who ever have to contact customer service. Reports show consistently that customers want better experiences and executives think they’re delivering as such, yet only 8% of customers agree. That’s a pretty amazing gap.”
CustomerThink: Go Digital or Die – CRM Evolution 2016
Brian Solis looked at digital transformation from organisational maturity and people points of view. He started off stating that one is on the wrong end of innovation when waiting for someone else to tell what needs to get done. Innovation, also digital innovation and innovation in customer experience, starts from within: Observe, believe in it, act! Similar to Dennis Snow the day before Brian Solis makes it a strong point that innovation in customer experience is about making the company “conform to expectations and aspirations of people instead of making them conform to [the company’s] assumptions or legacy investments and processes”. If people look for shortcuts, then the designed experience is wrong.
1to1 Media: Customer Experience vs. Experience
Everywhere you turn, it’s difficult to not see the words “customer experience” and “surprise and delight” in the same sentence. But what does that even mean?
At its core, CX necessitates a shift in perspective. This work after all is about customer experience. It’s their experience that counts and should serve as the inspiration for CX strategy. It’s not about what we can do, or how we’re limited in support and resources, or building about legacy stuff because it’s there. As such, we need to see people and sense the real world experiences that they have, feel, share and remember for what it is. That’s the key to unlocking empathy.