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Brian Solis Explores ā€œPersuasive Designā€ In Marketing Tech News Article on Social Media Addiction

Brian Solis Explores ā€œPersuasive Designā€ In Marketing Tech News Article on Social Media Addiction

In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions ā€œpersuasive designā€ as a contributing factor in our addiction – which, the piece claims, endures despite the growing personal privacy concerns. In the ā€œAnalysisā€ section, the author mentions that ā€œthe gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: ā€œThe compulsion to endlessly scroll, to…