SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called âAI Marketing: What does the future hold? Its subtitle captures the subjectâs view that âartificial intelligence will bring personalized experiences to life.â Alford says of Solis: âHe is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.â Some key excerpts from Solis: âAI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
How Marketing Automation will Need to Evolve to Survive
Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitorâs actions on your site, ideally sending messages when they are most relevant rather than spam. But whether you are a B2B or B2C marketer, you can recognize that buyer-behavior is ever-changing….