Part of an unpublished appendix for The End of Business as Usual… The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing āthe whyā at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a…
The New Facebook: A Timeline for Personal Discovery and Storytelling
āFor the first time ever in a single day we had 500 million people use Facebookā – Mark Zuckerberg For those who focus on the debate between Facebook, Google Plus and Twitter are missing the true story. Today at Facebook’s f8 developer conference we were reminded about what the story really is…you and me. No, it’s not about features, capabilities, or the number of users. We were reminded about the power of something much more important, our experiences, relationships, the…
First Look: Mark Zuckerberg and Mayor Cory Booker Visit Newark’s KIPP School
Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook Facebook founder turned philanthropist donated a staggering 100 million dollars to help invigorate Newark’s buckling education system. A good friend working closely with Mayor Cory Booker and Zuckerberg sent along these brand new images of a visit the pair made to Newark’s KIPP school. While some viewed Zuckerberg’s generous and unselfish donation as a public relations move, Mayor Booker showed the world otherwise, “We had to convince Mark not to be…
Facebook and the Future of User Generated Governance
Shot at Web 2.0 Summit 2008 Facebook is learning to listen. In the middle of February 2009, the company was yet again a āBeaconā for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community. By all accounts, this was the…
Facebook and the Reality of Your Online Content
Shot at SXSWi 2008 A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy. So, why is everyone upset? When you read the new ToS,…
Facebook Connects Your Brand Across the Social Web
I attended the Facebook f8 developer conference yesterday in San Francisco and Iām still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. Itās indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost…
Sarah Lacy on Sarah Lacy and the Infamous SXSW Mark Zuckerberg Keynote
I spent time with Sarah Lacy and we talked aboutā¦ Iām sure you heard about the infamous Mark Zuckerberg SXSW keynote hosted by well known author, Business Week columnist and Yahoo TechTicker host Sarah Lacy. Just in case you havenāt, letās just say that some of the audience wasnāt supportive of the casual, conversational format or her style of engaging Zuckerberg in public. From the get go, many believe that this interview was destined to fail. The angst and…
Mark Zuckerberg Listens and Responds to Beacon Crisis
In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. Youāre sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…
Facebook is a Beacon for Bad PR
This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. Iāve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. Itās important to understand from the beginning that this…
