By Mark Burgess, author, The New Marketing: How to Win in the Digital Age Thereâs an old story about two men having an earnest conversation about the future. One is nervous about whatâs coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called âFuture Facts.â The man cracks the book and is bewildered by what he sees. âAll of the…
How to Make Lifelong Learning an Organizational Priority
Guest post by Mark Burgess (@mnburgess) co-author of âSocial Employees: The New Marketing Channel,â a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…
