via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% ofĀ purchases are researched onlineĀ before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brandās story and values to life. But retailers canāt rely on Instagrammable moments and digital screens alone to make their stores…