Studying the impact of innovation on business and society

Tag: jrni

Experience Innovation: Evolving from Customer Experience to the Customer’s Experience

Experience Innovation: Evolving from Customer Experience to the Customer’s Experience

In 2017, I spent time with jrni to discuss the rising opportunity of true CX…not digital…not analog…just real world CX based on how everyday connected people were making decisions in their journey. I never shared the article. But, it’s time that I do. It’s more important now, I believe, than it was then. CX, customers experience, neigh, the customer’s experience is everything now…because it’s theirs. It’s an opportunity to deliver an experience that becomes an unforgettable, incredible memory. A memory…