Studying the impact of innovation on business and society

Tag: jessica ann

How to Create Content that Connects with Your Customers

How to Create Content that Connects with Your Customers

Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weā€™re living in a post-advertising age. Instead of lamenting the past, or focusing on ā€œthe good oleā€™ daysā€ of traditional marketing, weā€™re now being called to get more real. Everyone (and their mom) is affected by how weā€™re consuming the fast-paced media of today. And in turn, the content that we create…