Jefferson Graham of USAToday explored the renewed phenomenon of live social video in the era of Coronavirus. He interviewed Brian to discuss its impact and also, whether live social video thrives in a post Coronavirus world. Here’s an excerpt: Independent analyst Brian Solis says live viewership had taken a dip and was rediscovered for a simple reason: “The idea of live rekindles the early sense of social media,” he says. “It feels good to be with people.” And Live…
Coronavirus is bringing live social media video and humanity back into the spotlight
During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…
New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships
My friend Jefferson Graham of USA Today reached out to talk about Community, a new conversation platform that promises direct and instant communication at scale between a brand, celebrity, artist, personality and their ‘community’, via text messaging. Cue the record scratch. Text messaging? But we live in a world of social media…you know, “social” media? The great social experiment that is social is still evolving. Some might argue that in many ways, platforms have cultivated anti-social behaviors. Don’t get me wrong,…
