How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and…
The Information Democracy and Attention Economics
Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, the question is, are we investing in our social capital or social arbitrage? Connect with Brian Solis on Twitter, LinkedIn, Facebook ___ If you’re looking…
