Studying the impact of innovation on business and society

Tag: iphone

iPhone for Dummies, 48 Hours with an iPhone

The iPhone is considered to be one of the most successful product launches in history. Although I’ve heard some incredibly, almost unbelievably gushing praise of the iPhone, I opted not to buy one while documenting the mania of iLines at the Palo Alto and San Francisco stores. But then a series of interesting events unfolded, as if I almost subconsciously set them in motion in order to justify the purchase of an iPhone. Last week, while loading the car, I…

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