Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade. Whether it’s in the San Francisco Bay Area, Los Angeles, New York, London, Paris, India, et al., innovation is global and its sole purpose is to disrupt our way of life…for the better of course. Just because things have always been done a…
Stop Talking About Technology and Start Designing Experiences
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business. Products are a by-product of experiences you set out to create. Products are also social objects that spark desirable relationships between you and customers and also among customers. The future of business is experiences. One year after launching What’s…
The rise of Generation-C…and what to do about it
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that…
Reading Between the Lines: An interview about Engage and what’s next
I recently spent some time talking to Sarah Morales of Vertical Measures to discuss the new Engage and we wound up having a fun and in-depth conversation that I felts was also worth sharing with you here. Sarah: This is the updated version of the book that championed, “Engage or Die!” What are the main events in social media that have occurred since the last version? Me: The difference between Engage 1 and Engage 2 is less about events or…
Power to the People: A New Mantra of Business
Exhibitor Magazine ran a feature story on new media and how it is changing the world of event marketing. In our discussion, we expanded the scope beyond events to discuss how people were forcing the evolution of business overall. The result is something quite profound. People are now taking control of their online experiences driven by how they connect and to whom in the social web. This shift changes how people find, share and discover information within their networks of…
