Industry thought leader on digital marketing and influence Lee Odden, TopRank listed Brian Solis in his latest list “5 Key Traits of the Best B2B Influencers.” Brian is referenced under “Popularity.” There’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics the 5Ps of B2B Influence. Popularity While network size is not the…
Brian Solis Ranks #2 on BuzzSumo’s List of Top 100 Digital Marketing Influencers
Solis is ranked #2 on the latest List of Top 100 Digital Marketing Influencers compiled by research and monitoring tool BuzzSumo. BuzzSumo is dedicated to helping users find content that is most shared on social media channels, find influencers to particular topics, get alerts based on keywords, brand name, links, author name or domain, and track competitors and do an analysis based on their content. People have always considered the opinions of their peers as a part of their…
Brian Solis’ Influence 2.0 Report Referenced in TopRank Marketing Blog Article on Inspiring Examples of B2B Influencer Marketing
Solis’ research report, Influence 2.0: The Future of Influencer Marketing is referenced in a comprehensive article by Lee Odden of the TopRank Marketing blog titled “Inspiring Examples of B2B Influencer Marketing in Action. To help illustrate how business brands TopRank Marketing works with are driving results with influencer marketing, the author pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes. The companies include Prophix, DivvyHQ and Introhive. In a section titled, “Where Does…
Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…
What is Influence 2.0 and why is it important in the future of CX?
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published…
