Solisâ new book Lifescale is referenced in a Hubb article by Dan Gingiss (Chief Experience Officer of Winning Customer Experience, LLC) called âThe Old Industry Conference Model is Broken.â The article focuses on the questionable content of industry conferences due to the methods by which many industry events seek out speakers. Gingiss takes the view that âThe sales team is interested in funding the event with corporate sponsors, so they offer up speaking opportunities as a âcarrotâ to those willing…