On March 31st, 2026, Brian Solis posted the following on X. IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved around 47% of those engagements without human escalation. Most companies would have celebrated the labor savings and stopped there. Cost takeout right? But the more interesting move was to study the other cases Billy could not resolve. Those unresolved inquiries pointed to customer demand for interior design help. IKEA responded by spinning up…
What Makes Tik Tok So Dangerous? Solis talks to Firstpost
April 16, 2019 – In light of Tik Tok’s recent ban in India, Firstpost revisited what makes the app so popular and what makes it so dangerous. The social network became the most downloaded on Apple’s App Store in the first half of this year according to market analysis firm Sensor Tower, beating out titans like Facebook, Instagram, and Snapchat. The site, owned by China’s ByteDance, boasted 500 million users as of June following its purchase last year of Musical.ly,…